Our Community Sprang into Action Immediately Following the Devastating January Fires

South Bay steps up.

“Knowing that many of the displaced families left with nothing, I knew that likely included their medications, so I immediately wanted to offer my services to help meet this need. There were also many people whose doctor’s offices were affected by the fires and they needed to speak to a physician for a variety of reasons.”

– Mary Hannon, MD

“Our Trilogy family is doing everything we can to support fire victim families and the brave firefighters on the front lines. We’re offering free infrared sauna sessions, red light therapy, lymphatic body rolling and biohacking treatments designed to ease post-traumatic stress, along with hot showers to provide a calm, private space for those impacted to find a little relief.”

– Trilogy Spa

Legends Brand demonstrated a deep commitment to its Los Angeles roots, donating over $100,000 of apparel to various drop-offs and providing immediate relief to those affected by recent events, including local firefighters.

Nonprofit Indivisible Arts is providing a free after-school program to any displaced families with students who are staying in South Bay. They are also creating a pop-up clothing store at Mira Costa High School with upcycled threads for the Palisades Charter High School transfers to Mira Costa.

Kiley Coleman, founder of Coleman Creative Agency and GirlTalk, established a long-term donation center to support displaced individuals and families. Inspired by personal experiences—her father lost his home in the Kern County fires—Kiley is focused on providing a consistent, reliable resource for those affected, even after the immediate crisis fades and media attention moves on.

“We are overwhelmed with gratitude for the incredible support during our donation drive, organized by our fearless leader Liz Tyndorf, local pastor Brett Armstrong, his wife Ashly Armstrong and council member Ray Jackson. Nearly 100 vehicles—from personal SUVs to trucks provided by local businesses—helped transport the donations to over 20 locations, including shelters, YMCAs, animal shelters, firehouses and more across Los Angeles.”

– Guidestone Church, Hermosa Beach

RE:FIT Resource Oasis began in the offices of Life In Jeneral, an El Segundo home-organization business. The team had one simple goal in mind: to help displaced Angelenos create a space that embodies dignity, respect and grace. Families can select brand-new or very gently used clothing and footwear for women, men, youth/children and infants, as well as new toiletries and personal care supplies, and new or gently used toys, books, games and more.

“With the amazing support of Sandbox Gym, Shift Gym and La Purepecha in Santa Monica, we came together as a community to cook and deliver over 1,500 meals to first responders and shelters. Everyone pitched in, pooling resources and doing whatever we could to support those on the front lines during such an incredibly challenging time.”