Greta Schmid

Founded by Greta Schmid in 2017, RAGDOLL PR helps clients accomplish their goals by securing coveted organic media, influencer and celebrity placements and strategic partnerships. The firm also manages clients’ social media channels and provides a variety of event services. Greta completed her undergraduate degree in communication and media studies at the University of San Diego and subsequently earned a master’s degree in strategic public relations from the University of Southern California. She worked in PR at several agencies and firms before founding RAGDOLL PR.

Tell us about your business.

RAGDOLL PR is Public Relations Reimagined. Entrepreneurs, experts from all industries, brands and companies seek us out to elevate their brand visibility, whether through organic features in top-tier media outlets, collaborations with influencers and celebrities, and/or social media management and event services. Our team at RAGDOLL PR is truly exceptional—every team member is passionate about our work and deeply invested in the quality of work we produce. I feel incredibly fortunate to work with such talented individuals who share similar goals. 

What inspired you to pursue a career in public relations?

I’ve always been outgoing with strong communication skills, and I knew early on that I wanted to work with media. As a child, I was passionate about collecting Vogue magazines—something about working with media and getting featured in top-tier outlets has always thrilled me. Once I entered the industry, I quickly advanced and climbed the ladder. Even after 15 years of working in the industry, I still get a daily rush of excitement from the top-tier placements we secure for our amazing clients across media, influencer and celebrity platforms. I love how pivotal media placements and public relations are for brands and individuals looking to grow and scale their businesses.

In what ways do you stand out?

RAGDOLL PR is the first agency with a No-BS Policy. Instead of making empty promises, we just get to work securing coveted placements. Many of our clients come to us after disappointing experiences with other agencies—dissatisfied with not only the placements but the team dynamics and overall results. We take a different approach, prioritizing results and ensuring our clients achieve the outcomes they want and deserve.

At RAGDOLL PR, we are transparent from the get-go about how the PR process works. We take out all the industry jargon and pump out great placements. We want to make sure our clients are happy with the placements so they want to continue working together for the long haul. Many of our clients have been with us for years and a significant portion of our new business comes through referrals—reflecting the trust and satisfaction we’ve built in our industry.

How long have you lived in this community?

I’m a proud South Bay native, born and raised in Manhattan Beach. I have lived in various cities across the United States but ultimately found my way back to the South Bay. It’s incredibly fulfilling to have our RAGDOLL PR office and showroom located in my hometown, where I get to do what I love.

Although we work with clients all over the world, being rooted in the South Bay has deepened my appreciation for the power of community. It’s not just about doing business—it’s about fostering relationships and contributing to the growth of each and every one of our clients. I’m passionate about helping businesses in the area thrive by leveraging our public relations expertise to elevate their brands and connect them with the right audiences. There’s a unique energy in working with local entrepreneurs and businesses, and I’m proud to be part of the South Bay community.

When you reflect on your career, what achievement are you most proud of? 

I’m most proud of the exceptional results we deliver for our clients and the lasting relationships we’ve cultivated over the years. At RAGDOLL PR, we see ourselves as an extension of our clients’ teams, sharing the same passion, drive and commitment to excellence. We are as invested in their growth as they are. Many of our clients have been with us for years, which speaks to the trust and success we’ve built together. Our organic public relations services have been instrumental in generating significant brand awareness, enhancing brand credibility and maximizing exposure. We position our clients as leaders in their industries, driving traffic to their websites and ultimately boosting their bottom line.

Additionally, I’m incredibly proud of the amazing team we’ve assembled and the positive culture we’ve fostered at RAGDOLL PR. It’s truly rewarding to work in an environment where everyone genuinely loves what they do.

Describe your dream client.

A dream client for RAGDOLL PR is a forward-thinking brand, entrepreneur or expert who aims to amplify their presence and expand their influence. Focused on growth, they are eager to build a recognizable brand, engage their audience and establish themselves as industry leaders through impactful public relations and authentic relationships.