Dare to Dream

Jeweler Russ Varon takes a look back at the illustrious history of Morgan’s Jewelers, while keeping his vision firmly focused on the future.

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Photographed by Jeffrey Fiterman

With a remarkable journey spanning more than six decades, Russ Varon is a testament to the transformative power of following one’s dreams. His father, Morgan, established a family business in 1946 to provide exquisite jewelry at the most competitive prices, paired with unsurpassed quality and service. Now, 77 years later, this philosophy continues with Russ as the visionary behind Morgan’s Jewelers in Torrance.

Russ is a true embodiment of passion and dedication. At a very young age, his parents urged him to follow in their footsteps and explore the world of jewelry. He started when he was just a boy by polishing precious pieces, engraving intricate designs and performing minor jewelry repairs. These early experiences ignited a spark within Russ, fueling his love for the artistry and craftsmanship that goes into creating beautiful jewelry. He spent years honing his skills and mastering the art of jewelry design and construction.

Today, Russ’ leadership sets Morgan’s Jewelers apart. He shares with his team a boundless enthusiasm and unwavering dedication to his craft and his customers. His approach permeates every aspect of the business.

The company’s commitment to the community goes beyond the jewelry industry. Continuing his family’s legacy of giving back, Russ actively participates in charitable projects and serves as a member of the board of Torrance Memorial Hospital Foundation. He supports Guide Dogs for the Blind, contributes to the American Cancer Society and helps mentor those in need. Russ and his team believe in making a difference and nurturing the community we call home.

Built upon a foundation of unique style and uncompromising quality, the legacy of the firm continues to thrive as the family’s third generation has stepped in to help keep its future bright. Here, Russ shares with us his perspective of the unique experience Morgan’s Jewelers has offered its clients for decades, as well as his vision for its future.

“From the very beginning, our family traveled the world to seek out fine jewelry and gemstones, to the delight of our valued customers. Our reputation as a direct importer—sourcing unique jewelry and fine gemstones—has been a driving force behind our success for 77 years in business.

“Our store is the ultimate destination for those who appreciate the artistry and elegance of luxury jewelry.”

At Morgan’s Jewelers, we strive to exceed our customer’s expectations and adhere to a professional, friendly environment. This approach has contributed greatly to our continued growth and the ongoing trust and confidence our customers have in us. We are humbled that a significant portion of our business comes from referrals—a true testament to our commitment to excellence.

We take pride in our on-site custom design and our state-of-the-art accredited gemological laboratory manufacturing facilities, which we recently expanded to better serve our customers. We uniquely tailored each piece of jewelry to your vision and desires. Our team of certified experts will guide you through the process of creating a one-of-a-kind masterpiece you’ll cherish forever. Whether you’re seeking a stunning piece for yourself or a meaningful gift for someone special, our store is the ultimate destination for those who appreciate the artistry and elegance of luxury jewelry.

One of the most fulfilling aspects of my work is witnessing the joy and delight on our customers’ faces when I present them with their special pieces. Whether it’s an engagement ring symbolizing eternal love or a custom-designed piece of jewelry that captures the essence of a special occasion, our creations have the power to light up a room and touch hearts.

We truly appreciate and value lasting relationships with our customers, whether they be seasoned collectors or new to the world of fine watches and jewelry. Our professional staff takes the time to listen, understand customers’ desires and make them feel valued. Their satisfaction is our utmost priority, and we go above and beyond to exceed their expectations at every turn.

As we celebrate our 77th anniversary, we are excited to reimagine our luxurious jewelry store with a renovation that will be completed this fall. Every facet of our space will be meticulously redesigned to create an immersive and unforgettable shopping experience. Our store’s sleek, contemporary interior design will set the stage for the refined elegance and exquisite treasures that await our clientele. Clean lines, tasteful lighting and carefully curated displays will create an ambience of elegance that is warm and inviting.

Morgan’s Jewelers is one of the West Coast’s most beautiful fine jewelry and watch destinations, with concierge services designed to cater to your every need. Thank you for 77 years of trust and loyalty, and for allowing us to be part of your cherished moments.”