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Elise Hartley & Hedi Alavi, Co-owners

Studio Pulse

409 North Pacific Coast Hwy, Suite 205 in Redondo Beach | 310-372-6065 | studiopulserb.com

Studio Pulse, a boutique fitness studio located on the 2nd floor in the Redondo Shores Shopping Center in Redondo Beach, specializes in group fitness for Spinning® and cross training classes. Owners Elise Hartley and Hedi Alavi opened the studio in summer 2011 and manage a highly-qualified team of instructors who deliver more than 50 classes each week, from 6 a.m. until 8:30 p.m. Their signature “fusion classes” combine cardio with sculpting, core or stretching in a 30/30 format. The studio space was designed to inspire. Infused with natural light and fresh air, clients will feel welcomed and energized to workout from the moment they walk in.

What would you like potential clients to know about you?

“We have a uniquely simple approach to fitness, which is clear from our tagline: `Spin. Sculpt. Stretch.’ We want to de-mystify the process of fitness. We want everyone to get excited about staying in shape, and we encourage people to push their limits beyond what they think it possible! Whether you are a trained athlete or new to fitness, you can be challenged and motivated to reach your goals.”

Tell us about “Pulse Kids.”

Our inspiration for Pulse Kids came from Joel, Elise’s little boy. Managing a business with a toddler is challenging, and we both realized there are many parents who find it difficult to find extra time. Pulse Kids gives parents an opportunity to get in a workout while their kids stay active, all under one roof! Studio Pulse offers Kids Yoga on Saturdays at 9 a.m. and a Toddler class on Fridays at 10 a.m.

Do you think trusting your instincts is important in order to grow your business?

“It’s about believing in your idea and being consistent in order to get your message across. You will have setbacks along the way, but it’s that strong sense of passion and belief in your cause that keeps you going.” 

What sets your service apart from other fitness classes?

“We are sometimes referred to as `personal training’ in a group setting. We provide a customized workout and make it seamless, so you get in/get out and go on with your day. Our customers love the intimate studio and personal attention they get from all of our staff here.”